Einstein Bros. Bagels is planning a “shmear campaign” against its customers. Don’t worry, it’s full of cream cheese and no gossip. Today, Tuesday, August 8, grab a friend and head to the bagel shop to try its new Shmearfuls at a bargain price. The shmear-filled mini bagel is perfect for on-the-go snacking and comes in six flavors: Pretzel & Beer Cheese; Jalapeno Cheddar & Plain Shmear; French Toast & Maple Shmear; Everything & Plain Shmear; Asiago Parmesan & Plain Shmear; and Plain & Plain Shmear. The mini bagels are available as singles ($1.49 each) or a trio of mix-and-match flavors ($3.99.) Mention “Shmear Joy” at the counter and get a buy-one-get-one FREE Shmearful today. (The offer only applies to the single, not the trio.)