It’s out with the old and in with a new, free pair of underwear. On Saturday & Sunday, April 12 & 13, 2025, Duluth Trading Co. holds its annual Underwear Trade-Up Event. Retail stores will collect customers’ old, holey, over-loved underwear and upgrade them to one FREE pair of Duluth’s signature no-pinch, no-stink, no-sweat undies (while supplies last).
Customers who trade in one pair of old underwear will receive one pair of Duluth underwear (in select styles and colors).
Plus, Duluth is giving five extra-lucky customers the chance to win Underwear For Life.
Each day of the event, the first 300 customers at every store who trade in their old undies will receive a Peel & Reveal prize card, which could feature in-store discounts or the ultimate prize of Underwear for Life (valued at 100 pairs of Duluth underwear or a $500 Duluth Trading gift card).
There are three Duluth Trading Co. stores in Colorado — Golden (16630 W. Colfax Ave.), Thornton (16557 Washington St.) and Colorado Springs.