Now’s the time to do a little spring cleaning in your underwear drawer! Are you ready to let go of those boxers or undies you’ve been ignoring in your underwear drawer? Duluth Trading Co. wants customers to say goodbye to those holey, stretched-out, old undies and hello to a fresh start during its first Underwear Trade-Up Event.
Image: Duluth Trading Co.
On April 6, 2024, Duluth Trading Co. is offering the first 300 customers at each location the chance to trade-up a pair of their old underwear for a FREE pair of Buck Naked underwear, which boasts more than 15,000 five-star reviews.
Here’s how the trade-up program works:
On April 6, 2024, starting at 10 a.m., bring in any brand of old, worn-out underwear to your local Duluth Trading Co. store.
In exchange, the first 300 customers will receive a new pair of Duluth Trading Buck Naked underwear in the color and size of their choice for FREE. Limit one pair/exchange per person.
The old underwear collected throughout the program will be disposed of in provided “bio-bags.”
For more information about the giveaway, click here.
Duluth Trading Co. has three locations in Colorado — Golden, Thornton and Colorado Springs.